Consensus couture

The brand designs the object.

You decide what it becomes.

The data decides what gets made.

[ EXPERIMENTAL ]

Role ‍ ‍ Lead Designer & Engineer

Type Solo project

Impact

Fashion inventory waste: $500B/year baseline

Collective preference as production signal

Stack React · Three.js · GLSL Shaders · Web3

Skills ‍ ‍

Generative systems · Participatory design ·

Market signal modeling · 3D morphology

Observation

Every season, one creative director decides what luxury looks like.

Every unsold piece is a prediction that failed. Luxury's inventory problem is not a supply problem. It is a data problem.

Millions of people consume that decision. None of them participated in making it.

The signal was always in the crowd.

It just wasn't being collected.

Fashion Industry Inventory Waste · Consensus Couture
Consensus Couture · Fashion Industry Inventory Waste
Ellen MacArthur Foundation
$500B
Annual value of disposed unsold inventory.
McKinsey State of Fashion 2025
$70–140B
Unsold excess items in 2023 alone. 2.5–5 billion items.
Business of Fashion 2024
€5B
LVMH + Kering combined excess inventory, 2023.
LVMH
€3.2B · 4% of revenue
Kering
€1.5B · 8% of revenue
McKinsey
$70–140B / year
E.MacArthur
$500B / year (disposed value)
Why luxury can't just discount
Luxury brands cannot resort to deep discounts without eroding brand value. Destroying unsold goods is now illegal in France.
What Consensus Couture addresses
Collective preference drives production before manufacturing. The market votes first. Waste shrinks.

How to predict what the market wants

→ How to let participation generate

the data that drives production

Reframe

Solution

HERITAGE DAO

Brand defines the craft framework.

Community adjusts the parameters.

Entropy · Weave Density · Gilding Index.

Every adjustment is a data point. Every data point is a production signal.

TREND ORACLE

Aggregated parameter choices become market signal in real time.

Not a survey.

Not a focus group.

Live preference data.

PRESERVE

When consensus emerges around a configuration — lock it.

Make what people already chose.

✓ Three-mode parametric system operational

✓ Real-time morphology via GLSL shaders

✓ Collective interaction drives object deformation live


○ Correlation between parameter preference and actual purchase behavior

○ Inventory reduction rate vs. traditional forecasting model


— Fashion industry unsold inventory:

est. $500B/year

as baseline for demand forecasting cost

Build Status

Future View

Personalization increases purchase intent.

Participation increases belonging.

Data-driven production decreases waste.

The brand that lets its community

finish the design already knows what to manufacture

before it goes to production.

No forecast needed.

The market already voted.

Demo

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